Ralph Kai

Vice President Creative

Ralph Kai is an accomplished creative marketing designer with experience in integrated marketing, brand development, advertising, eCommerce, social media, art direction, graphic design, retail and visual merchandising.  Kai began working with the Elmets team in 2004, with a portfolio of corporate projects, advertising campaigns and marketing programs.

Kai’s experience in both client and corporate business structures has given him exposure to a broad spectrum of industries that include politics, health care, tribal gaming, hospitality, insurance, tech and retail.  He offers a deep understanding of integrated marketing processes that are critical for companies to compete in today’s business world, while delivering communication tools designed for client portfolios, sales proposals, digital and print media, online presence and marketing strategies.

With creative vision, strategic collaboration and business sensibilities, Kai has served as Creative Director at a California-based full-service insurance company where he was key advisor on marketing, sales and product development.  Kai also worked as a key-executive for three start-up companies where he led the design and development of their branding and marketing assets.

Kai began his career in the retail visual design industry, working for Macy’s West at their corporate flagship location in San Francisco.  As an executive and regional facilitator, Kai was part of a team responsible for the opening of the Mall of America retail site in Minneapolis.  Currently, he is delivering digital marketing design solutions for Schurman Retail Group and their fleet of retail brands that include PAPYRUS greeting cards, Carlton cards, NIQUEA.D and Paper Destiny.  Kai also provides design consulting to Lighthouse Counseling & Family Resource Center, a non-profit based in Lincoln, CA.  Kai is a graduate of the Fashion Institute of Design and Merchandising.

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